Privacy Policy

1. Introduction

Welcome to Pursue Media ("we," "our," or "us"). We are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered marketing automation platform and related services (collectively, the "Service").

This Privacy Policy complies with the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations, as well as applicable United States privacy laws including the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and other relevant state and federal regulations.

By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Personal Information You Provide

We collect information you voluntarily provide when using our Service:

• Account Information: Name, email address, password, profile picture
• Business Information: Company name, website URL, industry, brand details
• Payment Information: Billing address, payment method details (processed securely through PayMongo)
• Social Media Credentials: Access tokens and page information for connected Facebook and Instagram accounts
• Communications: Messages, feedback, and support requests you send to us

2.2 Information Collected Automatically

When you use our Service, we automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, features used, time spent, click patterns
• Cookies and Similar Technologies: Session cookies, persistent cookies, and local storage
• Analytics Data: Performance metrics, error logs, and diagnostic information

2.3 Information from Third Parties

We may receive information from:

• Social Media Platforms: Public profile information, page analytics, and engagement metrics from Facebook and Instagram
• Authentication Providers: Basic profile information when you sign in with Google
• Payment Processors: Transaction status and billing information from PayMongo

3. How We Use Your Information

We use your information for the following purposes:

3.1 Service Delivery

• Creating and managing your account
• Extracting brand information from your website
• Generating AI-powered marketing content
• Scheduling and publishing posts to social media
• Providing analytics and performance insights
• Processing payments and managing subscriptions

3.2 Communication

• Sending service-related notifications and updates
• Responding to your inquiries and support requests
• Providing information about new features and improvements
• Sending marketing communications (with your consent)

3.3 Improvement and Development

• Analyzing usage patterns to improve our Service
• Training and improving our AI models (using aggregated, anonymized data)
• Developing new features and services
• Conducting research and analytics

3.4 Legal and Security

• Complying with legal obligations and regulations
• Enforcing our Terms of Service
• Protecting against fraud, abuse, and security threats
• Responding to legal requests and preventing harm

4. Legal Basis for Processing (Philippine Data Privacy Act)

Under the Philippine Data Privacy Act of 2012, we process your personal information based on the following lawful criteria:

• Consent: You have given your consent for specific purposes
• Contract: Processing is necessary for the performance of our service agreement with you
• Legal Obligation: Processing is necessary to comply with Philippine laws and regulations
• Legitimate Interests: Processing is necessary for our legitimate business interests, provided these do not override your rights and freedoms

5. Information Sharing and Disclosure

We may share your information with:

5.1 Service Providers

Third-party vendors who assist us in operating our Service, including:

• Supabase: Database and authentication services
• PayMongo: Payment processing
• OpenAI: AI content and image generation
• Google: Authentication and AI services
• Meta (Facebook/Instagram): Social media publishing and analytics
• Resend: Email delivery services

5.2 Legal Requirements

We may disclose your information when required by law, court order, or government request, or when necessary to:

• Comply with legal processes
• Protect our rights, privacy, safety, or property
• Enforce our Terms of Service
• Respond to claims of content violations

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.

6. Your Privacy Rights

6.1 Rights Under Philippine Law (Data Privacy Act of 2012)

As a data subject, you have the following rights:

• Right to be Informed: Know how your personal data is being processed
• Right to Access: Obtain a copy of your personal data we hold
• Right to Rectification: Correct inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data under certain conditions
• Right to Block: Suspend, withdraw, or order the blocking of your personal data
• Right to Data Portability: Obtain your data in a structured, commonly used format
• Right to Object: Object to processing of your personal data
• Right to Damages: Claim compensation for damages sustained from inaccurate, incomplete, outdated, false, unlawfully obtained, or unauthorized use of personal data
• Right to File a Complaint: Lodge a complaint with the National Privacy Commission (NPC)

6.2 Rights Under US Law (CCPA/CPRA for California Residents)

If you are a California resident, you have additional rights:

• Right to Know: Request disclosure of personal information collected, used, and shared
• Right to Delete: Request deletion of your personal information
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out: Opt out of the sale or sharing of your personal information
• Right to Limit Use: Limit the use of sensitive personal information
• Right to Non-Discrimination: Not be discriminated against for exercising your rights

We do not sell your personal information. We do not use or disclose sensitive personal information for purposes other than those permitted by the CCPA.

6.3 How to Exercise Your Rights

To exercise any of these rights, please contact us at privacy@pursuemedia.com. We will respond to your request within 30 days (or as required by applicable law). We may need to verify your identity before processing your request.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure authentication mechanisms (including OAuth 2.0)
• Regular security assessments and updates
• Access controls and authentication for our systems
• Secure data storage with reputable cloud providers
• Employee training on data protection practices

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to:

• Provide you with our Service
• Comply with legal obligations (including tax and accounting requirements)
• Resolve disputes and enforce our agreements
• Fulfill the purposes described in this Privacy Policy

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal purposes.

9. International Data Transfers

Your information may be transferred to and processed in countries other than the Philippines, including the United States, where our service providers are located. These countries may have different data protection laws than your country of residence.

When we transfer your information internationally, we ensure appropriate safeguards are in place, including contractual obligations requiring recipients to protect your information in accordance with this Privacy Policy and applicable laws.

10. Children's Privacy

Our Service is not intended for individuals under the age of 18 (or the age of majority in your jurisdiction). We do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@pursuemedia.com. We will take steps to delete such information.

11. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Essential Cookies: Enable core functionality and security features
• Authentication Cookies: Keep you signed in to your account
• Analytics Cookies: Understand how you use our Service
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our Service.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

14. National Privacy Commission (Philippines)

If you are not satisfied with our response to your privacy concerns, you may file a complaint with the National Privacy Commission: